Integrating the Business Model Canvas into Strategic Business Planning

Abstract

This research article analyzes the integration of the Business Model Canvas into strategic business planning. A systematic literature review was conducted to identify the applications, advantages, and limitations of this tool. The results show the potential of the Business Model Canvas to improve the flexibility, visualization, and adaptability of strategic planning, especially in dynamic business environments. A conceptual framework is proposed for its effective integration, combining the flexibility of the Business Model Canvas with the principles of strategic management. The research contributes to the literature by exploring the use of the Business Model Canvas beyond business model design, offering companies a more dynamic and visual strategic approach.